The brand
Our story began in 1980, on the Breton beaches : can we tell you?
It was in childbirth that Kilian O’Neill and Geoffroy Blondel de Joigny met on the beaches of Saint-Malo, 40 years ago. If at the end of their studies they each take off on their own (one at Procter and Gamble, the other at Bouygues Telecom), they nevertheless quickly realize that they have a vital need to find meaning and commitment to their work.
In 2009, when they are in the process of becoming dads , the two childhood friends leave their respective companies to found an online sales site for organic products, which will have up to 3,500 references in its catalog. This first baby will not be celebrating his fourth birthday, with the bankruptcy of one of their biggest clients causing the company to fall.
However, after a defeat it is always essential to get up, and this is why the two partners decide to create their own brand of ecological diapers Tidoo, intended for the entire organic distribution market …. And it works !
From 2013, the first brands joined the brand’s project. Today Tidoo is the leader in the organic store diaper market.
In addition to this, you need to know more about it.
Very quickly, supermarkets in turn wanted healthy and meaningful products, which led to the creation of a second brand: Carryboo. From 2018, a new step has been taken by diversifying the product ranges in the segments of feminine hygiene and household maintenance: a group was born, Naturopera.
ALL ABOUT OUR CERTIFICATIONS AND GUARANTEES FOR TIDOO® NATURE DIAPERS AND BRIEFS
DIAPERS TESTED UNDER DERMATOLOGICAL CONTROL
Hypoallergenic and non-irritating, Tidoo® diapers are suitable for even the most sensitive skin.
COSMEBIO, THE LABEL OF ORGANIC COSMETICS
This label guarantees that Tidoo® Care contains more than 95% of ingredients of natural origin and that at least 10% of the ingredients are from Organic Farming.
FSC® CERTIFIED WOOD CELLULOSE
This label guarantees the use of wood cellulose fibers from responsible forestry operations that offer environmental, economic and social benefits.
DEMANDING COMPOSITION WITHOUT CONTROVERSE INGREDIENTS
Tidoo® Diapers do not contain GMOs, chlorine, latex, lotion, petrolatum or perfume
DEMANDING COMPOSITION WITHOUT CONTROVERSE INGREDIENTS
Tidoo® Treatments are formulated without parabens, alcohol, phthalates or phenoxyethanol.
SWAN CERTIFIED LAYERS
This eco-label from the Nordic countries guarantees a limited environmental impact during the entire product life cycle.
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VIGILANCE PROGRAM AGAINST HARMFUL SUBSTANCES
Because the safety of babies is our priority, we have our diapers analyzed regularly by an independent laboratory that checks more than 250 substances at risk.
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INDEPENDENT CONTROL AND CERTIFICATION BODIES
These organizations certify the products of the Tidoo® Care range and issue the Cosmebio (organic cosmetics) and GOTS (organic textiles) labels. They guarantee a policy of transparency on ingredients as well as product traceability.
